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Research papers
New cultures emerge where old cultures meet
During this summer's UEFA Euro 2008, some football fans were interviewed after Turkey lost a semi-final match against Germany. They were Germans of Turkish origin and could hardly contain their anger against Germany at Turkey losing understandably,...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Müge Balta, Sven Arn
Company: Happy Thinking People
November 20, 2008
Research papers
Kuschel, Kuschel, Kuschel
Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of peopleâs lives which,...
Catalogue: Congress 2008: Frontiers
Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg
Company: Happy Thinking People
June 15, 2008
Research papers
Doot doot. From BPM to SPM
What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...
Catalogue: Qualitative 2007
Authors: Michael Wittenberg, Hans-Bert Matoul
Company: Happy Thinking People
November 12, 2007
Research papers
Dancing with inspiration
The brand challenge is to be attractive enough to be noticed on the dance floor and then to invite, inspire and at best create a dynamic relationship where brand and consumer become dance partners.This presentation depicts how a consumer-connected...
Catalogue: Congress 2007: Excellence
Authors: Natascha Haehling von Lanzenauer, Elisabeth Vorwerk, Claudia Antoni
Company: Happy Thinking People
September 19, 2007
Research papers
Heidi and the Bollyblog
The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...
Catalogue: Asia Pacific 2007
Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli
Company: Happy Thinking People
March 12, 2007
Research papers
